Immersive AR Promotion
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    AR-Activated Promotional Materials

    As part of the Lenovo Yoga Series laptop launch, Real Axe brought promotional displays to life with AR activations. By scanning QR codes on promotional materials, such as brochures and posters, customers could interact with 3D models, product information, and videos, enriching the in-store experience with immersive content that seamlessly bridged the physical and digital worlds. This transformed traditional promotional materials into interactive experiences, enhancing customer engagement and brand interaction.

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    AI + AR Instagram/Facebook Game: Head Movement + Expression Gesture

    Real Axe has developed an AR game using Spark AR on Facebook and Instagram to support Team Singapore during the 2024 Paris Olympics. This interactive experience allows fans to engage with the event by playing the AR game, sharing their excitement, and showing their support for the athletes. The campaign aims to boost national pride and create a vibrant, digital community of supporters rallying behind Team Singapore in a fun and innovative way.

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    AI + AR TikTok Game Filter: Hand Gesture + Facial Tracking

    Real Axe has teamed up with NPN Travel to promote travel products on TikTok, using TikTok’s Effect House to create engaging AR experiences. This collaboration enhances the user experience by integrating interactive and immersive AR effects into TikTok videos, making the travel products more appealing and fun for potential customers. The campaign is designed to capture the attention of TikTok’s dynamic audience, encouraging them to explore travel destinations and services in a more personalized and entertaining way.

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    AR Product Packaging

    AR Product Packaging is an avant-garde project that incorporates Augmented Reality (AR) technology into the design of beer packaging. This cutting-edge initiative brings beer cans to life with dynamic animations and virtual bartenders who emerge from the packaging itself. Through these interactive elements, customers are engaged in a novel and engaging way, allowing them to discover the unique characteristics and story behind the product. The virtual bartenders serve not only as guides to the beverage’s qualities but also enhance the overall consumer experience by adding a layer of entertainment and education.

    This project represents a leap forward in product packaging, transforming a simple can of beer into an interactive storytelling platform and making the act of learning about the product as enjoyable as consuming it. AR Product Packaging aims to set a new standard in how companies communicate with their customers, offering an immersive experience that enriches the traditional drinking occasion.

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    AR Portal

    AR Portal is an innovative project that leverages Augmented Reality (AR) technology to create a groundbreaking 360-degree immersive environment for users. By stepping into the AR Portal, users are transported into an entirely new space, offering a unique experience that transcends the limitations of their physical surroundings. This state-of-the-art solution merges the digital and real world, enabling a seamless interaction with a virtual environment that feels as real as the physical world. AR Portal aims to revolutionize the way we perceive and interact with digital content, providing customers with an unparalleled escape from reality. Whether for entertainment, education, or business applications, AR Portal is set to redefine the boundaries of immersive user experiences.

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    Interactive AI Avatar

    Step into the future of AI engagement with augmented reality. Real Axe pushes the boundaries by blending WebAR with the power of Generative AI to create interactive avatars. These digital entities resonate with your audience, fostering deeper connections. Crafted with unique digital identities, these AI companions come with intricate personalities, expressions, and lifelike personas.

    This experience allows users to interact with an AI avatar in a way that feels both personal and extraordinary. The avatar is not just an animated figure but a responsive, conversationally intelligent character that reacts in real-time to user input, thanks to the seamless integration of generative AI.

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    AR Game: Treasure Map

    This project features a treasure hunt game that ingeniously combines augmented reality (AR) with GPS technology. It offers a unique and dynamic experience where treasures and prizes vary depending on the time and location. The game is designed to guide players to specific destinations, facilitating a strategic blend of online and offline interactions.

    As players embark on their quest, they encounter different treasures and rewards based on their geographical position and the time of their adventure. This variability ensures a fresh and exciting experience with each play. The use of AR technology brings an immersive and interactive dimension to the game, allowing players to uncover virtual treasures in real-world locations.

    One of the key objectives of this project is to drive foot traffic to predetermined locations, making it an ideal marketing tool for businesses seeking to increase physical customer engagement. By directing players to these locations, the game not only offers fun and entertainment but also serves as a powerful method for enhancing customer interaction and engagement.

    Overall, this AR and GPS-based treasure hunt game is not just a form of entertainment; it’s an innovative approach to merging digital and physical worlds, enhancing the user experience through interactive gameplay and exploration.

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    AI + AR Game: (Head Movement) Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Hand Movement) Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Finger Control) Target Shooting

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Head Movement) Racing + Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AR Game: Racing + Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    Multiplayer Tic-Tac-Toe Game

    This project introduces a multi-user mini-game developed with augmented reality (AR) technology, designed to elevate the gaming experience to a new level of fun and interactivity. This AR-based game allows users to engage in a virtual environment that overlays the real world, creating a unique and immersive gaming experience. The use of AR technology adds a layer of depth and realism to the gameplay, making it more captivating and enjoyable.

    One of the key features of this game is its multi-user capability, which encourages social interaction and competition among players. Users can easily share the game with others, inviting friends or family members to join in the fun. This social aspect not only enhances the gaming experience but also fosters a sense of community and connection among players.

    The project aims to provide an entertaining and interactive platform that appeals to a wide range of users, leveraging the power of AR to create a dynamic and engaging environment. With its focus on fun, social interaction, and immersive gameplay, this AR mini-game sets itself apart as a novel and exciting way for users to connect and share experiences.

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    Interactive AR Product with 3D Model

    This project harnesses the power of augmented reality (AR) technology to revolutionize the way users understand product functionalities and instructions. By integrating AR into the user experience, the project simplifies the process of learning how to use various products, making it more intuitive and user-friendly. Users can engage with detailed AR representations of products, gaining a deeper understanding of their features and how to operate them.

    Adding an element of fun and engagement, the project also includes interactions with a 3D mascot. This interactive feature not only makes learning about products more enjoyable but also helps in retaining information through playful and immersive experiences. The combination of practical, easy-to-understand AR tutorials and entertaining interactions with a 3D mascot significantly enhances the overall user experience. This innovative approach is not just about providing information but also about creating an enjoyable learning environment that resonates with users of all ages.

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    AR Sky Effect

    This project employs augmented reality (AR) technology to promote Klook’s products, which can be collected at Cheers retail chain outlets. The initiative is designed to bridge the online and offline realms, enhancing customer engagement through an innovative approach. Upon collecting their products from Cheers outlets, customers are invited to participate in an AR-enabled game. This game is not just a fun activity but also a strategic tool for customer retention and engagement.

    As players navigate through the game, they have the opportunity to win discount coupons, adding value to their shopping experience. The integration of AR technology makes the game more immersive and interactive, encouraging customers to engage with the Klook brand in a novel way. This approach effectively combines the convenience of online shopping with the tangible experience of physical retail, offering customers the best of both worlds.

    The project aims to create a seamless online-to-offline (O2O) experience, driving foot traffic to Cheers stores while also boosting online engagement with Klook. It’s a win-win situation for both the business and the customers, as it not only drives sales but also enhances the overall customer experience through the use of cutting-edge technology.

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    AR Game: Tap & Collect

    This project is an AR mini-game created for Genki Sushi to promote their new sushi offerings.

    Guests need to collect the new sushi to earn points. The highest scorer will receive a reward. After the game ends, guests can share their scores on social media.

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    AR Game: Parachute Landing

    This project is a special activity organized by the Singapore Zoo in conjunction with Singapore’s National Day celebrations. It features an AR (Augmented Reality) technology-based game that offers a unique and immersive experience to visitors. In the game, players are tasked with guiding parachutists, a special feature exclusive to the National Day event, to land at specific locations within the zoo.

    This interactive game not only celebrates the spirit of National Day but also provides an engaging and fun experience for visitors of all ages. Successful participants are rewarded with discount coupons, adding an element of excitement to the activity. By integrating AR technology, the Singapore Zoo creates a novel way for visitors to interact with the event and enjoy the National Day celebrations, enhancing their overall experience at the zoo.

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