Gesture Recognition
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    Interactive Kiosk Gamification for Capturing Attention

    To attract and capture audience attention, Real Axe strategically place an interactive kiosk in settings like Cheers store at Changi Airport and Ngee Ann Polytechnic booth at SWITCH 2024 featuring an interactive gamification utilizing AR, hand gestures, and body motion recognition in the gameplay to encourage audiences to stop and engage. Upon completing the game, participants were rewarded, further incentivizing engagement. This perfect blend of challenge and reward kept participants entertained and excited throughout the experience.Its captivating interactive gameplay increase foot traffic, strengthened brand recall, boosted conversions, and encouraged social media sharing, amplifying visibility and impact.

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    Interactive Photo Booth (Hand Gesture)

    Real Axe enhanced the National University Hospital (NUH) staff celebration event, “Our People, Our Pride” and “Allied Health and Pharmacy Day,” by providing an interactive photo booth kiosk. Activated through intuitive hand gestures, staff were able to capture memorable moments with colleagues and select a photo frame filter that aligned with the event’s theme and objectives. This addition brought an engaging and personalized experience to the event, making it more memorable for the participants.

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    AI + AR Instagram/Facebook Game: Head Movement + Expression Gesture

    Real Axe has developed an AR game using Spark AR on Facebook and Instagram to support Team Singapore during the 2024 Paris Olympics. This interactive experience allows fans to engage with the event by playing the AR game, sharing their excitement, and showing their support for the athletes. The campaign aims to boost national pride and create a vibrant, digital community of supporters rallying behind Team Singapore in a fun and innovative way.

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    AI + AR TikTok Game Filter: Hand Gesture + Facial Tracking

    Real Axe has teamed up with NPN Travel to promote travel products on TikTok, using TikTok’s Effect House to create engaging AR experiences. This collaboration enhances the user experience by integrating interactive and immersive AR effects into TikTok videos, making the travel products more appealing and fun for potential customers. The campaign is designed to capture the attention of TikTok’s dynamic audience, encouraging them to explore travel destinations and services in a more personalized and entertaining way.

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    AI + AR Pledge Gamification: Touch Interaction, Eyebrow, Mouth, Eyes Facial Tracking

    Real Axe has partnered with National University Hospital (NUH) to create an AI & AR Pledge Gamification experience for Nurses’ Day. This innovative project uses AI-powered gesture recognition to allow different nursing teams at NUH to compete in a fun and engaging way. The interactive experience is designed to enhance team spirit and participation by turning pledge-taking into a game, making the celebration of Nurses’ Day more memorable and enjoyable for all participants.

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    AI + AR Pledge Gamification Filter: Head Tracking

    National University Hospital (NUH) has partnered with Real Axe to enhance their Administrative & Ancillary Day through an innovative gamification project. Utilizing AI gesture recognition and AR filter technology, Real Axe has created an engaging and  enjoyable experience for NUH staff. This project transforms routine activities into interactive, fun-filled events, fostering a joyful and lively atmosphere. By integrating cutting-edge technology, Real Axe helps NUH employees experience a new level of enjoyment and engagement during their special day, promoting a positive and vibrant workplace culture.

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    AI + AR Game: (Head Movement) Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Hand Movement) Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Finger Control) Target Shooting

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Head Movement) Racing + Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    Gesture Recognition: Hand Heart

    This project, showcased at the Ngee Ann Poly Open Day, is designed to attract students and parents by leveraging the appeal of gaming. It serves as an educational tool to help them understand AI technology while simultaneously drawing crowds. The game utilizes AI gesture and body recognition technology, offering an interactive and engaging experience.

    Participants who win the game are rewarded with discount vouchers, adding an element of excitement and incentive to the experience. This project not only educates but also entertains, making it an effective way to introduce complex AI concepts in a fun and accessible manner.

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