For Online Campaigns
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    AR-Activated Promotional Materials

    As part of the Lenovo Yoga Series laptop launch, Real Axe brought promotional displays to life with AR activations. By scanning QR codes on promotional materials, such as brochures and posters, customers could interact with 3D models, product information, and videos, enriching the in-store experience with immersive content that seamlessly bridged the physical and digital worlds. This transformed traditional promotional materials into interactive experiences, enhancing customer engagement and brand interaction.

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    AI + AR Instagram/Facebook Game: Head Movement + Expression Gesture

    Real Axe has developed an AR game using Spark AR on Facebook and Instagram to support Team Singapore during the 2024 Paris Olympics. This interactive experience allows fans to engage with the event by playing the AR game, sharing their excitement, and showing their support for the athletes. The campaign aims to boost national pride and create a vibrant, digital community of supporters rallying behind Team Singapore in a fun and innovative way.

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    AI + AR TikTok Game Filter: Hand Gesture + Facial Tracking

    Real Axe has teamed up with NPN Travel to promote travel products on TikTok, using TikTok’s Effect House to create engaging AR experiences. This collaboration enhances the user experience by integrating interactive and immersive AR effects into TikTok videos, making the travel products more appealing and fun for potential customers. The campaign is designed to capture the attention of TikTok’s dynamic audience, encouraging them to explore travel destinations and services in a more personalized and entertaining way.

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    AI + AR Pledge Gamification: Touch Interaction, Eyebrow, Mouth, Eyes Facial Tracking

    Real Axe has partnered with National University Hospital (NUH) to create an AI & AR Pledge Gamification experience for Nurses’ Day. This innovative project uses AI-powered gesture recognition to allow different nursing teams at NUH to compete in a fun and engaging way. The interactive experience is designed to enhance team spirit and participation by turning pledge-taking into a game, making the celebration of Nurses’ Day more memorable and enjoyable for all participants.

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    Text-to-Image

    Real Axe is collaborating with Singapore’s Ministry of Education (MOE) to bring a unique experience to the Singapore Youth Festival (SYF) 2024, held at the National Gallery Singapore. This initiative integrates cutting-edge Text-to-Image AI technology, allowing visitors to leave messages about the exhibited artworks. These messages will then be transformed into new AI-generated art pieces by Real Axe, creating a dynamic and interactive experience that aligns with SYF 2024’s theme of “Artist and Collaboration.” The exhibition will run from July 1 to 21, 2024, both on-site and online.

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    AI + AR Pledge Gamification Filter: Head Tracking

    National University Hospital (NUH) has partnered with Real Axe to enhance their Administrative & Ancillary Day through an innovative gamification project. Utilizing AI gesture recognition and AR filter technology, Real Axe has created an engaging and  enjoyable experience for NUH staff. This project transforms routine activities into interactive, fun-filled events, fostering a joyful and lively atmosphere. By integrating cutting-edge technology, Real Axe helps NUH employees experience a new level of enjoyment and engagement during their special day, promoting a positive and vibrant workplace culture.

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    AR Portal

    AR Portal is an innovative project that leverages Augmented Reality (AR) technology to create a groundbreaking 360-degree immersive environment for users. By stepping into the AR Portal, users are transported into an entirely new space, offering a unique experience that transcends the limitations of their physical surroundings. This state-of-the-art solution merges the digital and real world, enabling a seamless interaction with a virtual environment that feels as real as the physical world. AR Portal aims to revolutionize the way we perceive and interact with digital content, providing customers with an unparalleled escape from reality. Whether for entertainment, education, or business applications, AR Portal is set to redefine the boundaries of immersive user experiences.

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    Interactive AI Avatar

    Step into the future of AI engagement with augmented reality. Real Axe pushes the boundaries by blending WebAR with the power of Generative AI to create interactive avatars. These digital entities resonate with your audience, fostering deeper connections. Crafted with unique digital identities, these AI companions come with intricate personalities, expressions, and lifelike personas.

    This experience allows users to interact with an AI avatar in a way that feels both personal and extraordinary. The avatar is not just an animated figure but a responsive, conversationally intelligent character that reacts in real-time to user input, thanks to the seamless integration of generative AI.

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    AI + AR Game: (Head Movement) Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Hand Movement) Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Finger Control) Target Shooting

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Head Movement) Racing + Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AR Game: Racing + Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    Voice-to-Image

    This project utilizes generative AI to create a unique and engaging experience for children, allowing them to draw pictures through voice commands. Focused on expressing their feelings about the departure of the beloved panda, Lele, this project enhances both interactivity and enjoyment. Children can verbally describe their creative ideas, and the AI interprets these descriptions to generate visual art.

    This innovative approach not only helps children articulate their emotions about Lele’s departure but also introduces them to the wonders of AI technology in a fun and interactive way. The combination of voice recognition and AI-driven art creation makes this project an exciting and emotionally resonant experience for young participants.

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    Multiplayer Tic-Tac-Toe Game

    This project introduces a multi-user mini-game developed with augmented reality (AR) technology, designed to elevate the gaming experience to a new level of fun and interactivity. This AR-based game allows users to engage in a virtual environment that overlays the real world, creating a unique and immersive gaming experience. The use of AR technology adds a layer of depth and realism to the gameplay, making it more captivating and enjoyable.

    One of the key features of this game is its multi-user capability, which encourages social interaction and competition among players. Users can easily share the game with others, inviting friends or family members to join in the fun. This social aspect not only enhances the gaming experience but also fosters a sense of community and connection among players.

    The project aims to provide an entertaining and interactive platform that appeals to a wide range of users, leveraging the power of AR to create a dynamic and engaging environment. With its focus on fun, social interaction, and immersive gameplay, this AR mini-game sets itself apart as a novel and exciting way for users to connect and share experiences.

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    AR Game: Tap & Collect

    This project is an AR mini-game created for Genki Sushi to promote their new sushi offerings.

    Guests need to collect the new sushi to earn points. The highest scorer will receive a reward. After the game ends, guests can share their scores on social media.

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    AR Game: Shooting

    This project introduces an innovative AR (Augmented Reality) based mini-game, designed to engage users by combining the unique features of a specific product with AR technology. This interactive approach enables customers to gain a deeper and more intuitive understanding of the product’s functionalities. By integrating the product’s characteristics into an AR gaming experience, users can interact with the product in a virtual space, making the learning process both enjoyable and informative.

    The use of AR in this mini-game not only enhances the user’s understanding of the product but also adds an element of fun and engagement, elevating the overall customer experience. This project stands out by transforming conventional product demonstrations into an immersive and interactive journey, encouraging users to explore the product’s features in an entertaining and memorable way. The goal is to create a stronger connection between the customer and the product, leveraging the power of AR technology to create a dynamic and engaging learning environment.

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    AR Festive Greetings

    This project leverages augmented reality (AR) technology to offer users a unique and interactive way to convey heartfelt wishes to their friends and family. By integrating AR into the process of creating personalized messages, users can enhance their photos and videos with dynamic and engaging elements. This approach adds a layer of creativity and personal touch to conventional greetings, making the experience of sending and receiving messages more enjoyable and memorable.

    The use of AR technology allows users to bring their wishes to life in a way that static images and text cannot. Whether it’s a birthday greeting, a holiday message, or just a simple note of appreciation, the project’s AR capabilities transform these communications into immersive and interactive experiences. This not only strengthens the emotional connection between the sender and the recipient but also adds an element of fun to the process of crafting messages.

    Overall, the project aims to enhance the way people express their affection and good wishes, using the power of AR to create a more engaging and heartfelt communication platform.

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    Draw Image-to-Image

    This project utilizes generative AI to offer users a firsthand experience of the latest advancements in AI technology. By integrating cutting-edge generative AI, the project aims to significantly enhance user interaction. This innovative approach allows users to engage directly with AI-driven features, offering a dynamic and immersive experience.

    The project is tailored to demonstrate the capabilities of generative AI in real-time, showcasing how it can adapt and respond to user inputs. This not only provides an educational insight into AI technology but also creates an interactive platform where users can explore and interact with AI in a user-friendly environment. The project’s focus on user engagement through generative AI positions it at the forefront of technological interaction and learning.

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