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    AI + AR Instagram/Facebook Game: Head Movement + Expression Gesture

    Real Axe has developed an AR game using Spark AR on Facebook and Instagram to support Team Singapore during the 2024 Paris Olympics. This interactive experience allows fans to engage with the event by playing the AR game, sharing their excitement, and showing their support for the athletes. The campaign aims to boost national pride and create a vibrant, digital community of supporters rallying behind Team Singapore in a fun and innovative way.

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    AI + AR TikTok Game Filter: Hand Gesture + Facial Tracking

    Real Axe has teamed up with NPN Travel to promote travel products on TikTok, using TikTok’s Effect House to create engaging AR experiences. This collaboration enhances the user experience by integrating interactive and immersive AR effects into TikTok videos, making the travel products more appealing and fun for potential customers. The campaign is designed to capture the attention of TikTok’s dynamic audience, encouraging them to explore travel destinations and services in a more personalized and entertaining way.

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    AI + AR Pledge Gamification: Touch Interaction, Eyebrow, Mouth, Eyes Facial Tracking

    Real Axe has partnered with National University Hospital (NUH) to create an AI & AR Pledge Gamification experience for Nurses’ Day. This innovative project uses AI-powered gesture recognition to allow different nursing teams at NUH to compete in a fun and engaging way. The interactive experience is designed to enhance team spirit and participation by turning pledge-taking into a game, making the celebration of Nurses’ Day more memorable and enjoyable for all participants.

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    AI + AR Pledge Gamification Filter: Head Tracking

    National University Hospital (NUH) has partnered with Real Axe to enhance their Administrative & Ancillary Day through an innovative gamification project. Utilizing AI gesture recognition and AR filter technology, Real Axe has created an engaging and  enjoyable experience for NUH staff. This project transforms routine activities into interactive, fun-filled events, fostering a joyful and lively atmosphere. By integrating cutting-edge technology, Real Axe helps NUH employees experience a new level of enjoyment and engagement during their special day, promoting a positive and vibrant workplace culture.

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