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    Promotional Campaigns Elevated with Web-Based Mini Games

    Real Axe transformed a traditional giveaway and lucky draw campaign for SPH by introducing a web-based mini game, elevating the promotional experience. The goal was to drive awareness and increase new and repeated users to purchase newspaper from vending machines sales channel . By blending gaming with promotional incentives, Real Axe created a fun and memorable way for SPH to connect with its audience and boost interest in the campaign.This innovative approach not only enhanced the overall user experience but also strengthened brand recall and promoted repeat purchases.

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    Interactive Photo Booth (Hand Gesture)

    Real Axe enhanced the National University Hospital (NUH) staff celebration event, “Our People, Our Pride” and “Allied Health and Pharmacy Day,” by providing an interactive photo booth kiosk. Activated through intuitive hand gestures, staff were able to capture memorable moments with colleagues and select a photo frame filter that aligned with the event’s theme and objectives. This addition brought an engaging and personalized experience to the event, making it more memorable for the participants.

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    AI + AR Instagram/Facebook Game: Head Movement + Expression Gesture

    Real Axe has developed an AR game using Spark AR on Facebook and Instagram to support Team Singapore during the 2024 Paris Olympics. This interactive experience allows fans to engage with the event by playing the AR game, sharing their excitement, and showing their support for the athletes. The campaign aims to boost national pride and create a vibrant, digital community of supporters rallying behind Team Singapore in a fun and innovative way.

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    AI + AR TikTok Game Filter: Hand Gesture + Facial Tracking

    Real Axe has teamed up with NPN Travel to promote travel products on TikTok, using TikTok’s Effect House to create engaging AR experiences. This collaboration enhances the user experience by integrating interactive and immersive AR effects into TikTok videos, making the travel products more appealing and fun for potential customers. The campaign is designed to capture the attention of TikTok’s dynamic audience, encouraging them to explore travel destinations and services in a more personalized and entertaining way.

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    AI + AR Pledge Gamification: Touch Interaction, Eyebrow, Mouth, Eyes Facial Tracking

    Real Axe has partnered with National University Hospital (NUH) to create an AI & AR Pledge Gamification experience for Nurses’ Day. This innovative project uses AI-powered gesture recognition to allow different nursing teams at NUH to compete in a fun and engaging way. The interactive experience is designed to enhance team spirit and participation by turning pledge-taking into a game, making the celebration of Nurses’ Day more memorable and enjoyable for all participants.

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    Text-to-Image

    Real Axe is collaborating with Singapore’s Ministry of Education (MOE) to bring a unique experience to the Singapore Youth Festival (SYF) 2024, held at the National Gallery Singapore. This initiative integrates cutting-edge Text-to-Image AI technology, allowing visitors to leave messages about the exhibited artworks. These messages will then be transformed into new AI-generated art pieces by Real Axe, creating a dynamic and interactive experience that aligns with SYF 2024’s theme of “Artist and Collaboration.” The exhibition will run from July 1 to 21, 2024, both on-site and online.

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    AI + AR Pledge Gamification Filter: Head Tracking

    National University Hospital (NUH) has partnered with Real Axe to enhance their Administrative & Ancillary Day through an innovative gamification project. Utilizing AI gesture recognition and AR filter technology, Real Axe has created an engaging and  enjoyable experience for NUH staff. This project transforms routine activities into interactive, fun-filled events, fostering a joyful and lively atmosphere. By integrating cutting-edge technology, Real Axe helps NUH employees experience a new level of enjoyment and engagement during their special day, promoting a positive and vibrant workplace culture.

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    AR Game: Treasure Map

    This project features a treasure hunt game that ingeniously combines augmented reality (AR) with GPS technology. It offers a unique and dynamic experience where treasures and prizes vary depending on the time and location. The game is designed to guide players to specific destinations, facilitating a strategic blend of online and offline interactions.

    As players embark on their quest, they encounter different treasures and rewards based on their geographical position and the time of their adventure. This variability ensures a fresh and exciting experience with each play. The use of AR technology brings an immersive and interactive dimension to the game, allowing players to uncover virtual treasures in real-world locations.

    One of the key objectives of this project is to drive foot traffic to predetermined locations, making it an ideal marketing tool for businesses seeking to increase physical customer engagement. By directing players to these locations, the game not only offers fun and entertainment but also serves as a powerful method for enhancing customer interaction and engagement.

    Overall, this AR and GPS-based treasure hunt game is not just a form of entertainment; it’s an innovative approach to merging digital and physical worlds, enhancing the user experience through interactive gameplay and exploration.

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    AI + AR Game: (Head Movement) Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Head Movement) Racing + Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AR Game: Racing + Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    Voice-to-Image

    This project utilizes generative AI to create a unique and engaging experience for children, allowing them to draw pictures through voice commands. Focused on expressing their feelings about the departure of the beloved panda, Lele, this project enhances both interactivity and enjoyment. Children can verbally describe their creative ideas, and the AI interprets these descriptions to generate visual art.

    This innovative approach not only helps children articulate their emotions about Lele’s departure but also introduces them to the wonders of AI technology in a fun and interactive way. The combination of voice recognition and AI-driven art creation makes this project an exciting and emotionally resonant experience for young participants.

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    Multiplayer Tic-Tac-Toe Game

    This project introduces a multi-user mini-game developed with augmented reality (AR) technology, designed to elevate the gaming experience to a new level of fun and interactivity. This AR-based game allows users to engage in a virtual environment that overlays the real world, creating a unique and immersive gaming experience. The use of AR technology adds a layer of depth and realism to the gameplay, making it more captivating and enjoyable.

    One of the key features of this game is its multi-user capability, which encourages social interaction and competition among players. Users can easily share the game with others, inviting friends or family members to join in the fun. This social aspect not only enhances the gaming experience but also fosters a sense of community and connection among players.

    The project aims to provide an entertaining and interactive platform that appeals to a wide range of users, leveraging the power of AR to create a dynamic and engaging environment. With its focus on fun, social interaction, and immersive gameplay, this AR mini-game sets itself apart as a novel and exciting way for users to connect and share experiences.

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    Interactive AR Product with 3D Model

    This project harnesses the power of augmented reality (AR) technology to revolutionize the way users understand product functionalities and instructions. By integrating AR into the user experience, the project simplifies the process of learning how to use various products, making it more intuitive and user-friendly. Users can engage with detailed AR representations of products, gaining a deeper understanding of their features and how to operate them.

    Adding an element of fun and engagement, the project also includes interactions with a 3D mascot. This interactive feature not only makes learning about products more enjoyable but also helps in retaining information through playful and immersive experiences. The combination of practical, easy-to-understand AR tutorials and entertaining interactions with a 3D mascot significantly enhances the overall user experience. This innovative approach is not just about providing information but also about creating an enjoyable learning environment that resonates with users of all ages.

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    Image-to-Image

    This innovative project, featured at the Ngee Ann Poly Open Day, is designed to captivate both students and their parents. Utilizing generative AI technology, the project offers a unique and interactive experience by generating future versions of students based on their photographs. This imaginative concept allows students to envision themselves after completing their studies at Ngee Ann Polytechnic.

    Participants can choose from four different academic disciplines, each providing a distinct future scenario created through generative AI. This personalized approach not only enhances the interactivity of the project but also adds an element of fun and excitement. By allowing students to see potential future versions of themselves, the project aims to inspire and motivate them towards their educational goals. It serves as an engaging tool to demonstrate the possibilities that Ngee Ann Polytechnic can offer, leveraging the allure of AI technology to create a memorable experience for prospective students and their families.

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    AR Sky Effect

    This project employs augmented reality (AR) technology to promote Klook’s products, which can be collected at Cheers retail chain outlets. The initiative is designed to bridge the online and offline realms, enhancing customer engagement through an innovative approach. Upon collecting their products from Cheers outlets, customers are invited to participate in an AR-enabled game. This game is not just a fun activity but also a strategic tool for customer retention and engagement.

    As players navigate through the game, they have the opportunity to win discount coupons, adding value to their shopping experience. The integration of AR technology makes the game more immersive and interactive, encouraging customers to engage with the Klook brand in a novel way. This approach effectively combines the convenience of online shopping with the tangible experience of physical retail, offering customers the best of both worlds.

    The project aims to create a seamless online-to-offline (O2O) experience, driving foot traffic to Cheers stores while also boosting online engagement with Klook. It’s a win-win situation for both the business and the customers, as it not only drives sales but also enhances the overall customer experience through the use of cutting-edge technology.

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    AR Game: Tap & Collect

    This project is an AR mini-game created for Genki Sushi to promote their new sushi offerings.

    Guests need to collect the new sushi to earn points. The highest scorer will receive a reward. After the game ends, guests can share their scores on social media.

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    AR Game: Shooting

    This project introduces an innovative AR (Augmented Reality) based mini-game, designed to engage users by combining the unique features of a specific product with AR technology. This interactive approach enables customers to gain a deeper and more intuitive understanding of the product’s functionalities. By integrating the product’s characteristics into an AR gaming experience, users can interact with the product in a virtual space, making the learning process both enjoyable and informative.

    The use of AR in this mini-game not only enhances the user’s understanding of the product but also adds an element of fun and engagement, elevating the overall customer experience. This project stands out by transforming conventional product demonstrations into an immersive and interactive journey, encouraging users to explore the product’s features in an entertaining and memorable way. The goal is to create a stronger connection between the customer and the product, leveraging the power of AR technology to create a dynamic and engaging learning environment.

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    AR Game: Parachute Landing

    This project is a special activity organized by the Singapore Zoo in conjunction with Singapore’s National Day celebrations. It features an AR (Augmented Reality) technology-based game that offers a unique and immersive experience to visitors. In the game, players are tasked with guiding parachutists, a special feature exclusive to the National Day event, to land at specific locations within the zoo.

    This interactive game not only celebrates the spirit of National Day but also provides an engaging and fun experience for visitors of all ages. Successful participants are rewarded with discount coupons, adding an element of excitement to the activity. By integrating AR technology, the Singapore Zoo creates a novel way for visitors to interact with the event and enjoy the National Day celebrations, enhancing their overall experience at the zoo.

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    AR Festive Greetings

    This project leverages augmented reality (AR) technology to offer users a unique and interactive way to convey heartfelt wishes to their friends and family. By integrating AR into the process of creating personalized messages, users can enhance their photos and videos with dynamic and engaging elements. This approach adds a layer of creativity and personal touch to conventional greetings, making the experience of sending and receiving messages more enjoyable and memorable.

    The use of AR technology allows users to bring their wishes to life in a way that static images and text cannot. Whether it’s a birthday greeting, a holiday message, or just a simple note of appreciation, the project’s AR capabilities transform these communications into immersive and interactive experiences. This not only strengthens the emotional connection between the sender and the recipient but also adds an element of fun to the process of crafting messages.

    Overall, the project aims to enhance the way people express their affection and good wishes, using the power of AR to create a more engaging and heartfelt communication platform.

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    Draw Image-to-Image

    This project utilizes generative AI to offer users a firsthand experience of the latest advancements in AI technology. By integrating cutting-edge generative AI, the project aims to significantly enhance user interaction. This innovative approach allows users to engage directly with AI-driven features, offering a dynamic and immersive experience.

    The project is tailored to demonstrate the capabilities of generative AI in real-time, showcasing how it can adapt and respond to user inputs. This not only provides an educational insight into AI technology but also creates an interactive platform where users can explore and interact with AI in a user-friendly environment. The project’s focus on user engagement through generative AI positions it at the forefront of technological interaction and learning.

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    Gesture Recognition: Hand Heart

    This project, showcased at the Ngee Ann Poly Open Day, is designed to attract students and parents by leveraging the appeal of gaming. It serves as an educational tool to help them understand AI technology while simultaneously drawing crowds. The game utilizes AI gesture and body recognition technology, offering an interactive and engaging experience.

    Participants who win the game are rewarded with discount vouchers, adding an element of excitement and incentive to the experience. This project not only educates but also entertains, making it an effective way to introduce complex AI concepts in a fun and accessible manner.

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