AR Game
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    AI + AR Instagram/Facebook Game: Head Movement + Expression Gesture

    Real Axe has developed an AR game using Spark AR on Facebook and Instagram to support Team Singapore during the 2024 Paris Olympics. This interactive experience allows fans to engage with the event by playing the AR game, sharing their excitement, and showing their support for the athletes. The campaign aims to boost national pride and create a vibrant, digital community of supporters rallying behind Team Singapore in a fun and innovative way.

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    AI + AR TikTok Game Filter: Hand Gesture + Facial Tracking

    Real Axe has teamed up with NPN Travel to promote travel products on TikTok, using TikTok’s Effect House to create engaging AR experiences. This collaboration enhances the user experience by integrating interactive and immersive AR effects into TikTok videos, making the travel products more appealing and fun for potential customers. The campaign is designed to capture the attention of TikTok’s dynamic audience, encouraging them to explore travel destinations and services in a more personalized and entertaining way.

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    AR Game: Treasure Map

    This project features a treasure hunt game that ingeniously combines augmented reality (AR) with GPS technology. It offers a unique and dynamic experience where treasures and prizes vary depending on the time and location. The game is designed to guide players to specific destinations, facilitating a strategic blend of online and offline interactions.

    As players embark on their quest, they encounter different treasures and rewards based on their geographical position and the time of their adventure. This variability ensures a fresh and exciting experience with each play. The use of AR technology brings an immersive and interactive dimension to the game, allowing players to uncover virtual treasures in real-world locations.

    One of the key objectives of this project is to drive foot traffic to predetermined locations, making it an ideal marketing tool for businesses seeking to increase physical customer engagement. By directing players to these locations, the game not only offers fun and entertainment but also serves as a powerful method for enhancing customer interaction and engagement.

    Overall, this AR and GPS-based treasure hunt game is not just a form of entertainment; it’s an innovative approach to merging digital and physical worlds, enhancing the user experience through interactive gameplay and exploration.

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    AI + AR Game: (Hand Movement) Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Finger Control) Target Shooting

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AI + AR Game: (Head Movement) Racing + Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    AR Game: Racing + Collect

    This project introduces an AR (Augmented Reality) based mini-game designed to provide users with a more engaging and entertaining gaming experience. By integrating AR technology, the game transcends traditional gameplay, offering an interactive and immersive environment. Players can interact with virtual elements superimposed in the real world, bringing a novel dimension to the game.

    The use of AR technology not only makes the game more captivating but also enhances its interactivity. Players can engage with the game in a more dynamic way, as AR adds a layer of realism and depth to the gaming experience. This heightened level of engagement is intended to increase the fun factor, making the game appealing to a wider audience, including those who might not typically be interested in traditional gaming.

    The objective of this project is to leverage AR technology to transform the gaming landscape, creating a unique and memorable experience for users. By focusing on enhancing interactivity and enjoyment, this AR mini-game sets itself apart as an innovative and exciting form of entertainment.

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    Multiplayer Tic-Tac-Toe Game

    This project introduces a multi-user mini-game developed with augmented reality (AR) technology, designed to elevate the gaming experience to a new level of fun and interactivity. This AR-based game allows users to engage in a virtual environment that overlays the real world, creating a unique and immersive gaming experience. The use of AR technology adds a layer of depth and realism to the gameplay, making it more captivating and enjoyable.

    One of the key features of this game is its multi-user capability, which encourages social interaction and competition among players. Users can easily share the game with others, inviting friends or family members to join in the fun. This social aspect not only enhances the gaming experience but also fosters a sense of community and connection among players.

    The project aims to provide an entertaining and interactive platform that appeals to a wide range of users, leveraging the power of AR to create a dynamic and engaging environment. With its focus on fun, social interaction, and immersive gameplay, this AR mini-game sets itself apart as a novel and exciting way for users to connect and share experiences.

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    AR Game: Tap & Collect

    This project is an AR mini-game created for Genki Sushi to promote their new sushi offerings.

    Guests need to collect the new sushi to earn points. The highest scorer will receive a reward. After the game ends, guests can share their scores on social media.

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    AR Game: Shooting

    This project introduces an innovative AR (Augmented Reality) based mini-game, designed to engage users by combining the unique features of a specific product with AR technology. This interactive approach enables customers to gain a deeper and more intuitive understanding of the product’s functionalities. By integrating the product’s characteristics into an AR gaming experience, users can interact with the product in a virtual space, making the learning process both enjoyable and informative.

    The use of AR in this mini-game not only enhances the user’s understanding of the product but also adds an element of fun and engagement, elevating the overall customer experience. This project stands out by transforming conventional product demonstrations into an immersive and interactive journey, encouraging users to explore the product’s features in an entertaining and memorable way. The goal is to create a stronger connection between the customer and the product, leveraging the power of AR technology to create a dynamic and engaging learning environment.

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    AR Game: Parachute Landing

    This project is a special activity organized by the Singapore Zoo in conjunction with Singapore’s National Day celebrations. It features an AR (Augmented Reality) technology-based game that offers a unique and immersive experience to visitors. In the game, players are tasked with guiding parachutists, a special feature exclusive to the National Day event, to land at specific locations within the zoo.

    This interactive game not only celebrates the spirit of National Day but also provides an engaging and fun experience for visitors of all ages. Successful participants are rewarded with discount coupons, adding an element of excitement to the activity. By integrating AR technology, the Singapore Zoo creates a novel way for visitors to interact with the event and enjoy the National Day celebrations, enhancing their overall experience at the zoo.

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