Promotional Campaigns Elevated with Web-Based Mini Games
Real Axe transformed a traditional giveaway and lucky draw campaign for SPH by introducing a web-based mini game, elevating the promotional experience. The goal was to drive awareness and increase new and repeated users to purchase newspaper from vending machines sales channel . By blending gaming with promotional incentives, Real Axe created a fun and memorable way for SPH to connect with its audience and boost interest in the campaign.This innovative approach not only enhanced the overall user experience but also strengthened brand recall and promoted repeat purchases.
Use for:
- Design games with various stages, levels, or a continuation storyline that keep users hooked. This encourages them to return frequently, increasing engagement and overall participation throughout the campaign.
- Providing rewards, making the promotional process more enjoyable and memorable.
- Act as a entry point that drives traffic to a brand’s website or specific product pages.
- Brands can use mini games to capture valuable user data such as email addresses or preferences in a non-intrusive manner.
- The game design, visuals, and storyline can all be aligned with the brand’s identity, specific product or festive seasons.
Technical Limitations:
- Web on mobile device (smartphone, tablet, etc)
Base:
Web base
Scope of Application:
Brand / Retail Store / Shopping Mall / Events & Exhibitions
Category:
