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AI + AR Instagram/Facebook Game: Head Movement + Expression Gesture

Real Axe has developed an AR game using Spark AR on Facebook and Instagram to support Team Singapore during the 2024 Paris Olympics. This interactive experience allows fans to engage with the event by playing the AR game, sharing their excitement, and showing their support for the athletes. The campaign aims to boost national pride and create a vibrant, digital community of supporters rallying behind Team Singapore in a fun and innovative way.

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Use for:
  • Utilise expressive gestures to enhance unique interaction with the audience.
  • Create a game filter that is on-trend with the latest happening global events, such as the Olympics.
  • Game filters serve as a promotional strategy, such as conducting lucky draws or giveaways.
Technical Limitations:
  • Facebook and Instagram only
  • Sound detection requires holding on the record button
  • Unable to interface with external APIs
Base:

App base

Scope of Application:

Brand / Retail Store / Shopping Mall / Events & Exhibitions

Category:
Uncategorized
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