AI + AR TikTok Game Filter: Hand Gesture + Facial Tracking
Real Axe has teamed up with NPN Travel to promote travel products on TikTok, using TikTok’s Effect House to create engaging AR experiences. This collaboration enhances the user experience by integrating interactive and immersive AR effects into TikTok videos, making the travel products more appealing and fun for potential customers. The campaign is designed to capture the attention of TikTok’s dynamic audience, encouraging them to explore travel destinations and services in a more personalized and entertaining way.
Try it out!
Use for:
- Utilise unique hand gestures in the game filter to enhance audience interaction.
- Develop a Q&A game filter type that helps your audience learn more about your brand.
- Encourage filter shareability among players’ friends, making it fun and resonating well with the players.
Technical Limitations:
- TikTok only
- For better experience, it is recommended to use only one effect per project (gesture recognition, facial recognition, background separation)
- Unable to interface with external APIs
Base:
App base
Scope of Application:
Brand / Retail Store / Shopping Mall / Events & Exhibitions
Category:
