This project employs augmented reality (AR) technology to promote Klook’s products, which can be collected at Cheers retail chain outlets. The initiative is designed to bridge the online and offline realms, enhancing customer engagement through an innovative approach. Upon collecting their products from Cheers outlets, customers are invited to participate in an AR-enabled game. This game is not just a fun activity but also a strategic tool for customer retention and engagement.

As players navigate through the game, they have the opportunity to win discount coupons, adding value to their shopping experience. The integration of AR technology makes the game more immersive and interactive, encouraging customers to engage with the Klook brand in a novel way. This approach effectively combines the convenience of online shopping with the tangible experience of physical retail, offering customers the best of both worlds.

The project aims to create a seamless online-to-offline (O2O) experience, driving foot traffic to Cheers stores while also boosting online engagement with Klook. It’s a win-win situation for both the business and the customers, as it not only drives sales but also enhances the overall customer experience through the use of cutting-edge technology.